How Square + Stampede replaces your fragmented tech stack, cuts costs, and turns guest data into revenue.
Prepared by Joe Foley, Stampede — for Cam, Head of Commercial, Wahaca
February 2026
Multi-site hospitality groups like Wahaca typically run 5-8 separate tools across bookings, Wi-Fi, email marketing, reviews, loyalty, and CRM. Each tool works in isolation. None of them talk to each other.
Your booking system knows who reserved. Your Wi-Fi knows who visited. Your email tool knows who opened. But no single system knows the full guest story. You are marketing to strangers.
Separate subscriptions for each function across 14 sites adds up fast. You are paying multiple vendors for overlapping, disconnected capabilities. Typical cost: north of £600/month with no unified return.
No integration means staff stitch it together manually. Export here, import there, reconcile everywhere. Time spent on admin is time not spent on guests or growth.
Based on what we see across restaurant groups of Wahaca's size, this is the type of setup that drives cost without delivering a connected guest experience.
We know Wahaca uses Airship for email marketing. The rest of the stack likely follows a similar pattern: separate tools, separate data, separate costs. The commercial question is whether that fragmentation is delivering value proportional to its cost.
One connected platform. Every guest interaction — payment, booking, Wi-Fi login, review, loyalty point — feeds into a single profile. No data silos. No manual stitching. Full visibility across all 14 sites.
Payments and POS across every site. The transaction layer. Clean, fast, reliable.
The guest intelligence layer. Turns every Square transaction into an actionable profile. Automates retention, marketing, and reporting.
Guest pays → Data flows → Profile builds → Retention automates
No integrations to maintain. No exports. No manual work. It just works.
Six tools, one platform. Everything connected through a single guest profile.
When every touchpoint feeds one profile, you stop marketing to strangers and start building relationships that drive revenue.
Booking, payment, Wi-Fi, loyalty, reviews. All connected. Know who your best guests are, how often they visit, what they spend, and when they are lapsing. Across all 14 sites.
Win-back campaigns trigger automatically when guests lapse. Birthday offers send themselves. VIP recognition happens without staff lifting a finger. Retention runs on autopilot.
Clean, unified data means meaningful analytics. New vs returning split, visit frequency trends, campaign ROI, spend per head. Decisions backed by data, not gut feel.
No middleware. No API headaches. Stampede is built to sit on top of Square. Guest pays, data flows, profile updates. The entire stack works as one system from day one.
Replace 6+ disconnected tools with one platform. Lower cost, higher capability, zero data loss.
| Capability | Current Stack | Stampede + Square |
|---|---|---|
| Unified guest profiles | No | Yes, automatic |
| Automated retention campaigns | Manual / basic | Fully automated |
| Cross-site guest visibility | None | All 14 sites, one view |
| Booking commission | Per-cover or flat | Zero commission |
| AI-ready analytics | Fragmented | Single dashboard |
| Vendor management | 6+ relationships | 1 partner |
This is not about swapping tools. It is about building a guest intelligence engine across 14 sites that compounds over time.
Stampede powers hospitality operators across the UK. Restaurants, pubs, bars, hotels, and leisure venues.
From single-site independents to multi-site groups. Stampede scales to fit the operation. The platform handles complexity so operators do not have to.
Stampede is a Square technology partner with a native integration. Not a bolt-on. Not middleware. Built to work together from the ground up.
Unlimited reservations across all sites. No per-cover fees eating into margins. For a group doing the volume Wahaca does, this alone shifts the economics.
Every site, every guest, every campaign, every review. One login. Commercial oversight without chasing data across six platforms.
Three steps to get Wahaca onto a connected platform.
30-minute call with Joe to map Wahaca's current stack, confirm site count, and identify quick wins. We will tailor the proposal to your exact setup.
Site-by-site pricing, migration timeline, and a clear picture of what changes and what stays. No surprises, no lock-in pressure.
Start with one or two sites. See the data flow, test the automations, measure the impact. Scale across all 14 when you are ready.
Joe Foley
Account Executive, Stampede
Ready when you are, Cam.