Prepared for McManus Pub Company

Stop Serving Strangers

One guest. One profile. Every venue. From the Brampton Halt to The Oakleigh — Stampede connects your entire estate under one platform.

18
Venues
52+
Years Trading
4
Systems Replaced
1
Platform

Four Systems. Zero Integration.

Right now, McManus runs four separate platforms that don't talk to each other. Guest data is siloed, reporting is fragmented, and your team manages four logins, four invoices, four support channels.

POS — Notice Served
Zonal
Legacy system. Limited integrations. Inflexible. You've already put notice in — time to move to something modern, cloud-native, and built for multi-site.
Bookings
Design My Night
Widget-based booking, no attribution tracking. Can't see which marketing campaigns drive covers. No deposit API — workarounds for service charges.
Email Marketing
Airship
Siloed email tool. No POS data, no Wi-Fi data, no booking data feeding in. You're emailing in the dark — no spend history, no visit frequency.
Guest Wi-Fi
Wireless Social
Wi-Fi data sits in its own silo. Doesn't connect to your CRM or marketing. You're collecting data but can't action it across the business.

One Platform. Every Touchpoint.

Stampede replaces your entire fragmented stack with a single, unified hospitality platform — purpose-built for multi-site operators like McManus.

ZonalPayOS by Stampede

Square-Powered POS

  • Cloud-native, modern hardware
  • Native integration with bookings, Wi-Fi, CRM
  • Colour-coded course tracking on iPad
  • Pre-orders from bookings sync to Square SKUs
  • Service charge on full bill via Deposits API
Design My NightStampede Bookings

Branded Booking Pages

  • Your brand, your landing pages — not a widget
  • Deposit API (proper service charge handling)
  • Campaign attribution on day planner
  • See which emails drove which bookings
  • Guest profile linked at point of booking
AirshipStampede CRM & Marketing

Unified Guest Profiles

  • Every Wi-Fi login, booking, POS transaction → one profile
  • Email & SMS campaigns with real spend data
  • AI-generated guest summaries & preferences
  • Segment by visit frequency, spend, venue, menu items
  • Cross-venue marketing across all 18 sites
Wireless SocialStampede Wi-Fi

92% Opt-In Guest Wi-Fi

  • Industry-leading 92% marketing opt-in rate
  • Custom survey cards on login
  • Data feeds directly into Stampede CRM
  • Not a separate system — it's the front door to your guest profile
  • Reviews, loyalty, gift cards all connected

Every McManus Venue. One Guest Database.

A guest who visits The Wig & Pen on Friday and The Brampton Halt on Sunday has one profile, one history, one relationship with McManus — not two anonymous transactions.

Brampton Halt The Red Lion The Lamport Swan The Sun Inn Barratts Club Sir Pickering Phipps Mariners Court The Oakleigh Thomas A' Becket The Old George The Wig & Pen Urban Tiger The Jeckyll & Hyde Crown & Anchor The Windmill The Shipmans The Bull Hotel & Vaults Bar The Montagu Arms

Built for Operators Running 18+ Venues

👤

Single Guest Profile

One profile across Northampton, Leigh-on-Sea, Stony Stratford and beyond. See total spend, every visit, every review, every preference — regardless of which McManus pub they walk into.

📊

Unified Reporting

Group-level dashboards with venue drill-down. Compare covers, revenue, marketing ROI and guest satisfaction across your entire estate from one login.

📧

Cross-Venue Marketing

"You loved The Red Lion — have you tried The Lamport Swan?" Drive footfall between your venues with automated, data-driven campaigns that know where guests have (and haven't) been.

Reviews & Reputation

Centralised review management across all 18 venues. AI-powered response suggestions. Turn happy guests into Google reviewers before they leave.

🎁

Loyalty & Gift Cards

Group-wide loyalty programme. A gift card bought at The Oakleigh works at Barratts Club. Reward your regulars across the whole McManus family.

🤖

AI Tools

AI guest summaries, smart segmentation, automated campaign creation, and predictive insights — so your team spends less time on admin and more time on hospitality.

The Numbers for McManus

Based on 18 venues at approximately £300/month per site — roughly the same cost as Seven Rooms bookings-only.

£300
Per venue / month
Full Stampede suite
18
McManus venues
Single deployment
4→1
Vendors consolidated
One invoice, one support team
92%
Wi-Fi opt-in rate
vs industry avg ~30%
£5,400/mo

Full platform across all 18 venues — POS, bookings, Wi-Fi, CRM, marketing, reviews, loyalty, gift cards, AI tools. One platform. One price. No bolt-ons.

Results From Venues Like Yours

92%

Wi-Fi Marketing Opt-In

Industry average sits around 30%. Stampede's captive portal and smart survey cards achieve 92% opt-in — turning every Wi-Fi login into a marketable guest profile.

10,000+

Reviews Generated

Clarkson's used Stampede to generate over 10,000 Google reviews. Automated post-visit prompts turn happy customers into vocal advocates — at scale.

~£300/mo

vs Seven Rooms at £300+

Seven Rooms charges roughly £300/mo for bookings alone. For the same price, Stampede gives you Wi-Fi, CRM, email, SMS, bookings, reviews, loyalty, gift cards, and AI — the full stack.

Why Stampede Over the Alternatives

You're not just replacing Zonal — you're consolidating four vendors into one integrated platform.

CapabilityYour Current StackStampede
POSZonal PayOS (Square) — cloud-native, modern
BookingsDesign My NightBranded pages, deposit API, attribution
CRM / EmailAirshipUnified profiles from Wi-Fi + POS + bookings
Guest Wi-FiWireless Social92% opt-in, feeds into CRM
ReviewsManual / noneAutomated post-visit, AI responses
LoyaltyNoneGroup-wide programme
Gift CardsNoneCross-venue digital gift cards
AI ToolsNoneGuest summaries, smart segments, auto-campaigns
Vendors to manage4+1
Monthly cost (est.)£X × 4 vendors~£300/venue

Ready to unify the McManus guest experience?

52 years of warm welcomes deserve a platform that knows every guest by name. Let's make it happen across all 18 venues.

Book a Demo with Joe

Joe Foley, Account Executive — Stampede AI