Rockingham Partners
Stampede
Prepared exclusively for Rockingham Partners

Unlock Hidden Guest Value Across Your Hotel Portfolio

You already transform underperforming hotels into go-to getaways. Stampede gives you the guest intelligence layer to maximise every touchpoint — from first Wi-Fi login to loyal repeat booker.

Explore the Platform

Hospitality Is in Your DNA — Data Should Be Too

From the New Forest Collection's five-to-thirteen growth story to ibis Budget Leicester & Derby, your portfolio is scaling. Each new property adds guest data that currently slips through the cracks.

🏨 Multi-Property Complexity

13+ managed properties means fragmented guest data across PMSs, booking engines and front desks. A single CRM creates one source of truth for asset owners and your ops team.

📊 Performance Visibility

You built Rockingham Perform to optimise yield. Stampede's dashboards give you real-time guest sentiment, repeat-visit rates and marketing ROI per property — the metrics that drive RevPAR.

💷 Cost Control at Scale

Your turnaround case study saved £2.5m in capital. Automated guest marketing replaces expensive manual campaigns, delivering higher conversion at a fraction of the cost.

Guest Engagement Scorecard

A quick-look RAG assessment of where Stampede can add immediate value across your managed portfolio.

Guest Data Capture

Without branded Wi-Fi capture, most walk-in and leisure guests leave without a trace. Estimated 70–85% of guest data is never collected.

Repeat Visit Attribution

No unified CRM means you can't track which guests return across your portfolio — or which don't. Cross-property loyalty is invisible.

Review Management

Properties likely manage reviews individually. Centralised review capture and response across 13+ venues would protect and lift TripAdvisor/Google rankings.

Direct Booking Revenue

OTA commissions erode margins. Automated post-visit email campaigns with direct booking incentives can shift 8–15% of OTA traffic to direct.

Marketing Automation

Manual marketing across a growing portfolio doesn't scale. Trigger-based campaigns (birthday, anniversary, lapsed guest) run themselves.

Brand & Operations

Your hands-on management approach and strong brand positioning means adoption will be fast — Stampede integrates, not disrupts.

Critical gap — immediate ROI Significant opportunity Strong foundation

Six Products. One Guest Intelligence Layer.

Every module is purpose-built for multi-site hospitality operators. Deploy across your entire portfolio from a single dashboard.

📶

Guest Wi-Fi

Branded captive portal captures guest data at every property. Social login, email capture, and GDPR-compliant opt-ins — automatically.

  • Rockingham-branded splash pages per venue
  • Average 40% data capture from walk-ins
  • Real-time footfall & dwell analytics
👤

CRM & Guest Profiles

Unified guest profiles across your entire managed portfolio. Know who visits which property, how often, and what they spend.

  • Cross-property guest recognition
  • Visit frequency & recency scoring
  • Integrates with your existing PMS stack
📧

Marketing Automation

Trigger-based campaigns that run on autopilot. Welcome sequences, lapsed guest win-backs, birthday offers, seasonal promotions.

  • Set once, runs across all properties
  • Dynamic content per venue
  • Average 28% open rate in hospitality
📅

Bookings

Drive direct bookings and reduce OTA dependency. Embed booking widgets in post-visit emails and Wi-Fi thank-you pages.

  • Reduce OTA commission leakage
  • Attribute bookings to marketing campaigns
  • Table, room & experience booking

Reviews

Intercept unhappy guests before they hit TripAdvisor. Route happy guests to leave public reviews. Manage reputation centrally.

  • Post-visit sentiment capture
  • Auto-route positive guests to Google/TA
  • Portfolio-wide reputation dashboard
💎

Loyalty

Cross-portfolio loyalty that rewards guests for visiting any Rockingham-managed property. Stamps, tiers, or points — your choice.

  • Drive cross-property visits
  • Digital loyalty cards (no app needed)
  • Reward repeat stays & F&B spend

Proven Results in Hospitality

4,500+

Hospitality venues using Stampede

40%

Average guest data capture rate via Wi-Fi

28%

Average email open rate for hospitality campaigns

12×

Average ROI on automated marketing spend

Built for How Rockingham Works

Whether you're onboarding a new ibis acquisition or optimising the New Forest Collection, Stampede flexes to your model.

🔧

Rockingham Manage

Give your on-site teams automated guest engagement tools that run in the background. Less manual work, more guest delight.

📈

Rockingham Perform

Real-time dashboards showing guest capture rates, repeat visits, campaign ROI and review scores — the metrics that move RevPAR.

💰

Rockingham Finance

Show investors and owners measurable guest engagement KPIs. Prove the value of your management through data, not just intuition.

🔄

Rockingham Recover

Turnaround properties get immediate guest feedback loops. Identify operational issues through guest sentiment before they hit reviews.

Let's Unlock the Value in Your Guest Data

We'd love to run a live demo tailored to your portfolio — showing exactly how Stampede would look across your New Forest, ibis and future managed properties.